Ram has finally launched a Build & Price Configurator for its 2027 model-year pickup trucks. The website now allows customers to build their own Ram 1500 by selecting the trim level, engine, exterior color, wheels, interior, and optional equipment. This makes it possible to preview and evaluate a future configuration in advance.
For 2027, Ram has expanded the 1500 lineup with new equipment options, additional colors, and updated packages. The powerful RHO also remains in the lineup, while the biggest highlight is the return of the SRT TRX, featuring a supercharged 6.2-liter HEMI V8 producing 777 hp. The Rumble Bee series is not yet available in the configurator.
Starting prices in the U.S.: Ram 1500 — from $45,370, Ram 1500 RHO — from $77,790, Ram 1500 TRX SRT — from $102,790.